Marketing is being summarily thrown on its own head right now. Like finance and manufacturing, marketing has long been something that existed without waves and changes. TV ads were the greatest currency, followed by radio and newspaper coverage. Sound familiar? That was the face of the marketing world just ten years ago, when mass marketing was still the flavor of the month and consumers still responded to incentives laid out on mainstream TV. Nowadays, companies are slowly realizing just how ineffective that method of marketing is becoming, and are rapidly switching to a new model built on value creation, interaction and massive customer feedback potential.
For more of this article, go to Need A New-School Marketing Method?