This is the item you are using as a free offer in exchange for people to give you their name and email address. This can be anything item that you think your audience would be interested it. It does not have to be created by you. If it is something that was created by someone else, you must have the “rights” to give it away.
Newsletters:
If you are using a blog, newsletters can be created by compiling your blog posts. You can add a few extras so that people will be getting something special with your newsletter.
Reports:
These can be PLRs (Private Label Rights reports) but must be on a subject related to your blog. If you have a blog on gardening, giving away a report on sailing probably would not resonate with your readers.
Audios:
These can be created by you, be recordings of conference calls you make, interviews you do, or be done by others as long as you have the rights. If you are doing affiliate marketing, it could by something the affiliate has created.
Videos:
Again this can be created by you. You can share information related to your blog/website. If you are doing affiliate marketing, they affiliate may already have videos that they will allow you to post. You must check with them first.
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